Meet Emma Shone: Copywriter, Brand Strategist & Author 🍀 ✨

Welcome to my corner of the internet! If you’ve been following along with my journey, you might know me from my work with Rose & Ink Creative, my cosy storytelling updates on The Sugar & Shamrocks Diaries, or perhaps through my children's book series, Dolly the Donegal Donkey.

I’m Emma Shone a social media marketer, copywriter, and makeup artist with over two decades of experience in storytelling, consumer psychology, and brand strategy.

What I Do

My career spans a blend of direct-response copywriting, creative direction, and digital brand development:

• Direct-Response Copywriting & Positioning: Through my creative agency, Rose & Ink Creative, I help luxury beauty, aesthetics, and wellness brands eliminate soft messaging and turn digital profiles into high-converting client acquisition engines.

• Lifestyle & Storytelling: On The Sugar & Shamrocks Diaries, I share the authentic, day-to-day journey of slow living, recipes, and relocating from the UK to County Donegal, Ireland.

• Children's Authorship: I write and illustrate cosy children’s tales, including Dolly the Donegal Donkey’s Autumn Adventure, capturing the gentle magic and warmth of rural Irish life.

My Philosophy

Whether I’m auditing a high-ticket website or writing a bedtime story, my core principle remains the same: clear, intentional communication always wins over noise.

In business, beautiful visuals are just table stakes it’s direct, psychological messaging that converts browsers into pre-sold clients. In creative writing, it’s about crafting relatable, comforting worlds that bring people together.

Let’s Connect

Whether you're a beauty founder looking to overhaul your messaging, a reader following my Irish relocation journey, or searching for your child's next favourite storybook, I'm so glad you're here.